Leonardo 500th – Parametric self-portrait

\ Graphic design \ Parametric software

Da Vinci, 1515,  Self-potrait


The limited edition we designed for Pininfarina Segno on the 500th anniversary of Leonardo Da Vinci’s death. The reinterpretation of the famous Self-Portrait follows a logarithmic spiral and represents the art and scientific world in the same image. This geometric figure, connected to the golden ratio, recurs in nature from the structure of a simple shell to the shape of galaxies. It’s a universal symbol of perfection. The graphic is a parametric design from software that allows images to be constructed and modified on mathematical principles.

Material \ cedar wood

Technique \ UV print

Client \ Pininfarina Segno